Reimagine Retail Design with PegHook AI(r).
We use AI to rapidly generate and iterate design concepts for OEMs and retailers alike. Branded direction in hours, not weeks.
THE PEGHOOK STAGE GATE PROCESS
Stage Gate: Opportunity, Concept, Design and Business Case, Development, Commercialization, Performance.
Stakeholders review, react and align through the process.
01
Asset Upload & Brief
Share your existing display photos, brand guidelines, product photographs, and competitive references.
02
Expert Directed AI Concept Generation
We understand creative process, fixture design, physical translation into the retail space. PegHook AI(r) provides more options, faster.
03
Refinement & Alignment
Stakeholders review, react, and align. We iterate quickly until the direction is locked. No wasted weeks on a single concept.
04
Creative Translation
Approved concepts are translated into near production-ready source dimensions, materials, color ways, and fixture details. Professional creative design and branding services available!
05
Manufacturer Handoff
We deliver a completed concept brief for your production supplier, or select from one of ours.
06
Retail Deployment (optional)
Final push to shelf support involving prototyping, production, 3PL training, logistics and retailer execution — ensuring the concept lands the way it was designed.
PORTFOLIO
PegHook AI(r) conceptual references
Before and after concepts, new brand-forward designs, and alternative consumer-friendly presentations.
From insight.
To in-store.
Premium Golf Balls
From a stack to a premium destination.
No brand story, looks more "out of business" than present, tripping hazard.
Stronger brand storytelling, improved shoppability, high-impact pallet display with removable branded panel sides, and fronts. Elevates the category, organizes SKUs, and drives conversion with clearer messaging and premium execution. 48" x 40" footprint, table height 24"–32" maintaining ADA requirements. Pallet jack openings for easy space transitions.
Ryze Mushroom Coffee
A cleaner, bolder, more vendible shelf.
CPG product packaging is lightweight and gets messy on the shelf, shelf liners hid shelf price tags, then were stuck and removed from graphics, block spacers not locked down, rear wall panel not viewable.
Recommend enlargement of product carton, packed into pre-packed shipper trays (designed to fit on a free standing / aisle shipper), allows exposure to retailer pricing.
Putter Display
From boring and bland to something the true brand-focused golfer WANTS to engage.
A modest putting green and wall-mounted rack gave shoppers little reason to linger.
A larger footprint with branded zones and an open putting area invites shoppers to test, compare, and confidently choose the right putter. More time in category, higher engagement, increased sales opportunity.
Putter heads on display
Upside-down presentation lets shoppers see the design and technology.
Top view
Larger footprint with dedicated brand zones and an open putting area.
Individual SKU information
Clean, consistent product details at each station.
The Record Experience
Turning a forgotten category into a destination.
Record players and vinyl were stacked in boxes on the floor — no signage, no story, no reason to stop. A high-margin category was invisible.
We used AI to rapidly concept an 8' x 4' dual-sided display table: front side for listening and comparing turntables, back side for browsing vinyl by genre. Warm wood finishes, curated album art, and clear wayfinding transformed the category into a destination.
Bob's Golf Co Floor Display
Purely conceptual PegHook AI(r) design. We provided the concept and material details, dimensions and color-ways/branding, AI(r) provided a solution to enter into Stage Gate process.
A 24" x 24" x 60" dual-sided corrugated display — peg hooks for golf tee packs on one side, shelving for club headcovers on the other. Header panels drive category and brand at a glance, ships flat to reduce freight costs, and is 100% recyclable.
Left side
Premium golf tees, built for distance — peg-hook merchandising.
Right side
Premium club headcovers, shelved and organized by colorway.
Back panel
Full brand moment for aisle-end and 360° visibility.
Material callout
200#/ECT-32-B flute corrugated board, matte coated print.
THE DIFFERENCE
Traditional process vs. PegHook.
| ATTRIBUTE | TRADITIONAL | PEGHOOK AI(r) |
|---|---|---|
| First concept delivered | 3–6 weeks | 24–48 hours |
| Concepts per round | 1–2 | 5–10+ |
| Revision cycles | 4–8 rounds | 1–2 rounds |
| Stakeholder alignment | Ad hoc, slow | Stage Gate, structured |
| Manufacturer brief | Separate engagement | Included |
| Cost to first approved concept | $$$$ | $ |
| Production-ready output | Sometimes | Always |
READY TO BUILD?
Have a display problem that needs solving?
Send us your current setup — photos, planograms, whatever you have — and we'll show you what PegHook AI(r) can do with it.
Start a Project